Agents and Business Managers of Artists, Performers, and Athletes

13-1011.00 Zone 4 — Considerable Preparation Needed

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Also known as: Acquisition Agent, Advance Agent, Agent, Artist Manager, Artist Representative, Artist's Manager, Artist's Representative, Athlete Manager, ...

Annual Salary

$96,310

Median annual wage (May 2024)

$63,100 25th – 75th percentile $168,850
10th percentile $48,530
90th percentile $208,000+
U.S. Employment: 14,220

Job Outlook

+8.7%

Projected growth, 2024–2034 (Much faster than average)

Annual Job Openings 2,200 per year (avg. 2024–2034)
Typical education: Bachelor's degree
Experience: Less than 5 years

What You'd Do

  • Collect fees, commissions, or other payments, according to contract terms.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Arrange meetings concerning issues involving their clients.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

Top Skills

Reading Comprehension 4.0
Active Listening 4.0
Speaking 4.0
Persuasion 4.0
Negotiation 4.0
Social Perceptiveness 3.9
Coordination 3.8
Critical Thinking 3.8

Importance scale: 1 (low) – 5 (high)

Knowledge Areas

Customer and Personal Service 4.4
Sales and Marketing 4.0
English Language 3.9
Administration and Management 3.8
Fine Arts 3.7
Communications and Media 3.7
Administrative 3.4
Personnel and Human Resources 3.1

Importance scale: 1 (low) – 5 (high)

Education Level Distribution

Percentage of workers in this occupation by education level

Bachelor's
41.3%
High School
38%
Master's
16.8%
Some College
2.6%
< High School
1.3%

Technology & Tools

Software and tools commonly used in this role

In-Demand Technologies

Adobe Photoshop Apple macOS Facebook Microsoft Excel Microsoft Office software Microsoft Outlook Microsoft PowerPoint Microsoft Word Salesforce software Zoom

Other Tools

Avid Technology iNEWS Customer relationship management CRM software Database software Email software Financial accounting software LexisNexis LinkedIn Salesforce Marketing Cloud Spreadsheet software Statistical analysis software Tax planning software Twitter Videoconferencing software Web browser software Web server software

Work Styles

Personality traits and work styles important for this career

2.5
Social Orientation
2.3
Self-Confidence
2.3
Perseverance
2.3
Dependability
2.3
Leadership Orientation
2.2
Achievement Orientation
2.1
Adaptability

Key Abilities

Cognitive, physical, and sensory abilities important for this role

Oral Expression 4.1
Oral Comprehension 4.0
Written Comprehension 4.0
Speech Recognition 3.9
Problem Sensitivity 3.9
Speech Clarity 3.9
Deductive Reasoning 3.8
Written Expression 3.6

Importance scale: 1 (low) – 5 (high)

Work Activities

General types of job behaviors occurring on this job

Getting Information 4.5
Establishing and Maintaining Interpersonal Relationships 4.1
Thinking Creatively 4.0
Communicating with People Outside the Organization 4.0
Updating and Using Relevant Knowledge 3.9
Organizing, Planning, and Prioritizing Work 3.8
Scheduling Work and Activities 3.7
Working with Computers 3.7

Importance scale: 1 (low) – 5 (high)

Work Environment

Physical and social factors that influence the nature of work

Telephone Conversations
5.0
E-Mail
5.0
Contact With Others
4.9
Time Pressure
4.7
Spend Time Sitting
4.6
Frequency of Decision Making
4.6
Face-to-Face Discussions with Individuals and Within Teams
4.6
Importance of Being Exact or Accurate
4.4
Determine Tasks, Priorities and Goals
4.4
Freedom to Make Decisions
4.2
Work With or Contribute to a Work Group or Team
4.2
Impact of Decisions on Co-workers or Company Results
4.1

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Salary data: BLS Occupational Employment and Wage Statistics, May 2024. Outlook data: BLS Employment Projections, 2024–2034.

This page includes information from the O*NET 30.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.